What can a social media manager help with?
- Social media strategy and content calendars
- Content creation — posts, reels and short video
- Instagram, TikTok, Facebook and LinkedIn management
- Paid social advertising campaigns
- Community management and engagement
- Reporting and performance analysis
When should you hire a social media manager?
- You know you should be posting but never find the time
- Your posts get little engagement or no enquiries
- You want to run paid ads without wasting budget
- You are launching a new product, service or brand
Questions to ask before you hire
When you compare quotes, these questions help you find the right fit:
- Can you show results from clients similar to us?
- Which platforms do you specialise in?
- Who creates the content, and how is it approved?
- How will you report on results each month?
What affects the cost?
Every business and project is different, so prices vary. The main factors are:
- Number of platforms and posts per month
- Whether video or photography is included
- Paid ad management and ad spend
- Freelancer vs. agency
The simplest way to understand the cost for your situation is to compare a few quotes side by side.
Last updated: 13 October 2026
